Research & resources
Brand Guidelines for training providers
Index to the Brand Guidelines for training providers:
1. Seal
The seal is the visual symbol of what the organization and its accredited training providers stand for. That is why is it critical that the seal be both visually striking and consistent.
ACCREDITED TRAINING PROVIDER SEAL
This seal is approved for use under license by schools and other accredited training providers. They should not use the generic IFPA logos. This is to distinguish independent businesses operating under IFPA guidelines from the core organization itself. Should you require the IFPA logo, please send a written request to the IFPA office, explaining your reasons for use and detailing where and how the logo will be used.
2. Seal usage
Please follow the below guidelines when using the seal
• Never allow text or any other elements to ‘invade’ the seal.
• Never redraw or alter the seal.
• Don’t change the font.
• Don’t squash, tilt or change the dimensions of the seal.
• Don’t change any of the colours.
• Don’t place the seal on a cluttered background.
• Don’t insert the seal within a sentence.
3. Seal positioning
It is important that the seal has enough ‘free space’ around it so that it stands out amongst everything else on the page. As a rough guide, use the top line of the ‘F’ as a measuring guide and ensure this is the minimum amount of free space surrounding the seal.
Sometimes our seal will appear in close proximity to another logo. In these cases, in order to maintain a point of differentiation and avoid any logo looking squashed, it is possible to separate the two with a vertical line, the same height as the IFPA sea
4. Colour palate
Black is the primary text colour and should be used on all platforms and marketing collateral. A dark grey may also be used.
CMYK: 66 0 100 0
RGB: 76 166 54
HEX CODE: 4CA636
CMYK: 0 40 100 0
RGB: 231 142 35
HEX CODE: E78E23
CMYK: 75 100 0 0
RGB: 68 26 102
HEX CODE: 441A66
5. Fonts
FORMATA
Formata Condensed is used for the logo, for big titles, accents and statements. It is designed to draw attention.
FRUTIGER
Frutiger is used for descriptions and body copy. It may also be used in capitals for subtitles and buttons.
